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Framing the Wild | Paris

Framing the Wild Paris



Stefano Boeri Architetti





Framing the Wild, is Technal’s exhibition space for Batimat 2019. A 500 m2 stand that unites Man and Nature. The pavilion, designed by Stefano Boeri, is a real “urban forest”. Made for the first time in recycled aluminium “Circal 75 R”, it makes a strong reference to the environmental approach of the brand. The stand, which covers an area of 500 m2, will give a place of honor to sustainable development. Designed by Stefano Boeri Architetti, it combines “urbanity and naturalness”, integrating an urban forest in its heart.

Framing The Wild stages Technal’s product range in a totally new look. Profiles, windows and facades become an active part of the stand experience: visitors will be able to enjoy the products actively becoming a constitutive part of the volumes and compositional elements of the stand itself. Technal is in fact developing increasingly environmentally friendly windows and doors, products that respond to current and future architectural challenges in terms of reducing heat islands, energy control and noise protection. Recently launched the recycled aluminium “Circal 75 R”, which stands out for a post-consumer recycling rate of 75% or more, or 2.0 kg of Co2/kg of aluminium on average Framing The Wild is entirely made of this material, an opportunity to highlight all the brand’s low carbon solutions. A flourishing nature that is sublimated through thresholds materialized by Technal’s new and innovative concepts. Large and elegant, these aluminum seams erase the notion of interior and exterior, while protecting this generous and precious green environment. These qualities are revealed through the metal veil that covers the pavilion’s enclosure. This skin, like a filter, thus reveals an intimate space. At the center of the pavilion, visitors find themselves immersed in a real green lung, where nature reigns supreme: you can breathe purified air, walk and regenerate under tropical plants.