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Highlights yacademy | marketing and communication of architecture

marketing and communication of architecture

From November 28, 2022, to February 17, 2023, the Marketing and Communication of Architecture training course is held at YACademy in Bologna, focusing on strategies and storytelling regarding architectural and design projects.

On Tuesday, December 20, Maria Lucrezia De Marco, head of Stefano Boeri Architetti’s communication department, intervenes with the lecture Il Bosco Verticale, tra architettura e comunicazione (The Vertical Forest, between architecture and communication), which focuses on storytelling and popularization strategies of the studio’s projects, in particular the Bosco Verticale in Milan, now a symbol of the city and of a new architecture of the biodiversity.

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