This multiplex cinema rises up in a plot of land lying between a railroad and an important road (via Emilia), in a territory renowned for its entertainment facilities (Rimini and the seamless touristic conurbation of the Adriatic Riviera). In a context like that, visibility was a major concern: the building was designed according to the perception one can have of it, passing by on either one of the adjoining infrastructures. Each block of the twelve auditoriums is wrapped in a steel plate sheet skin; upon this envelope, large graphic inscriptions and figures identify safety exits and auditoriums, thus revealing something of the interior.